MVRK Sport & Entertainment

Who We Are

Insights Led Strategy

MVRK Sport & Entertainment is a marketing consultancy; built for brands that want to show up where culture lives — in stadiums, on screens, and across the platforms that move audiences; and built for properties finding innovative ways to leverage their assets.

We bring senior-level thinking and hands-on execution to partnership marketing, sponsorship strategy, and integrated campaigns. No layers, no handoffs - just direct access to a decade of experience operating at scale for global brands across sport, entertainment and culture.

What We Do

Capabilities

Partnership Marketing Strategy

Sponsorship Activation

Co-Branded Campaign Development

Integrated Media Planning

Experiential & Event Marketing

Athlete & Talent Partnerships

Brand Storytelling & Content

Go-to-Market Strategy

Our Work

MVRK Projects

White Paper

Canadian Gaming Landscape Study — Telus Gaming

Telus needed a roadmap to own Canadian esports. We built it — from sourcing and closing the engagement to designing the sponsorship pyramid, audience research, and go-to-market strategy that positioned TES as the country's top-of-mind gaming property for Millennials and Gen Z.

Download the full report

Telus Esports Series — TES Research & Strategy report cover

White Paper

Padel vs Pickleball — North America (2022)

When a client needed to understand where the North American racquet sports market was heading, MVRK delivered. This original white paper mapped Padel vs. Pickleball across market size, search demand, and commercial opportunity — and made a clear, data-backed case for where to invest first.

Download the white paper

MVRK Padel vs Pickleball North American Market Analysis cover

Brand Partnership

Metta World Peace x Boost Mobile

Built a grassroots partnership with Metta World Peace's app XvsX and Boost Mobile. Prioritizing the players and the game, we built a partnership that connected Boost Mobile to their target demographic leveraging XvsX's app and social channels to deliver commercial impact.

Read the press release

Daniel Listi with UEFA Champions League trophies at Just Eat Takeaway

Founder

Daniel Listi

Founder & Principal, MVRK Sport & Entertainment

Canadian Made. Globally Refined — A senior marketing leader with 10+ years of experience driving partnership frameworks, sponsorship strategy, and integrated campaigns for global brands across sport, tech delivery, CPG, gaming & entertainment. MVRK was built to bring that same level of strategic rigor and execution to brands ready to make an impact in culture.

Kraft Heinz — Global Media Partnerships Lead (Amsterdam)

Just Eat Takeaway — Global Partner Marketing Lead (Amsterdam/Toronto)

DoorDash — Cultural Partnerships (Toronto/LA)

PlayStation — Sport & Brand Marketing (Toronto)

OverActive Media — Partnership Marketing (Toronto)

TIFF — Sponsorship & Activation (Toronto)

Schulich School of Business — Guest Lecturer (Toronto)

Adweek — Mentee Selection x2

Full Portfolio

MVRKSport &Entertainment